The innovation branch
Besides Dr. Gotthilf, over time we have developed an innovative branch of our company — an extended arm of our long history, built so that a pair of brand new eyes could look at what we make and who we make it for. That branch now ships software. The products below are built and operated in-house, under the same standard of care as everything we put in a box.
AI nutrition tracking, built for women
FemQQ turns a photo of a meal into calories, macros and the micronutrients that actually matter — iron, folate, calcium, vitamin D, magnesium and more. It sets a daily budget from your own body and goal, tracks water, weight and training, and answers questions through a coach that knows what you logged. Built for women, by the house that has been formulating for women's health since 1927.
Patient data stays home when clinical teams use AI
CloakLLM sits between an application and its language model. It finds personal data in a prompt — patient names, dates of birth, insurance and record numbers, addresses, contact details — and replaces it with reversible tokens before the prompt ever leaves the hospital's or sponsor's own infrastructure. The model still sees the clinical content it needs; it never sees who the patient is. For documentation, triage support, coding or trial paperwork that means a team can use a commercial model without sending identifiable health data to a third party. The audit log is hash-chained, timestamped and holds none of the original data, so the interaction records the EU AI Act asks for under Articles 12 and 19 exist without storing the personal data the GDPR tells you to minimise, and an auditor can verify them on their own machine with a standalone tool, without our code. MIT-licensed and self-hosted: no prompt ever reaches us. It is a tool for producing evidence, not a medical device and not a guarantee of compliance.
AI skin analysis and a routine that fits you
UpNew reads a selfie and scores the things people actually want to improve — skin clarity, jawline definition, symmetry, grooming — then builds a morning and evening routine around the one or two levers that will move the score. Progress is measured on your own face over time, not against a stranger's.
Get in touch with our customer service — Monday – Friday, 07:30 – 16:30.